Road To More Agencies

Later in 2007, the company was appointed as the Exclusive Distributor for Kimberly –Clark Trading (M) Sdn Bhd.  The business knot is still firmly persisting until now.  Besides Klang Valley and Selangor, the customers also vary from the various hotel, restaurant and café in Penang, Johor, Bukit Tinggi and others. 

The company continues to develop and in 2008, Bee Seng Huat Enterprise Sdn Bhd changed its name to BSH Enterprise (M) Sdn Bhd.  The same year also documented a new business, which was the appointment as the Sole Distributor for Kara Marketing (M) Sdn Bhd.  Since March 2008, till now, the company is still distributing Kara Coconut Milk (Indonesia) and Kara Coconut Powder Series to hotels, restaurants, cafés and wholesalers. 

The business grew stronger with the newly agreeable business with Hock Seng Food (Singapore) or HOSEN’s in June 2009.  BSH Enterprise (M) Sdn Bhd is the Exclusive Distributor for HOSEN’s brand and the customers emerged especially amongst Chinese restaurants. The same year was one of the most fortune years for the company as the total annual sales reached RM 21 million.

 More and more business opportunities were coming in the year of 2011.  In May 2011, BSH Enterprise (M) Sdn Bhd was appointed as one of the distributors for Malaysia Milk Sdn Bhd, for the brand of Vitagen and Marigold.  QL Foods Sdn Bhd, the manufacturer of surimi (fish-based product) in Malaysia later decided to appoint the company as the distributor for QL products in July 2011.

The business for the year of 2011 continued blooming.  Pacific West, an established brand name with international network, selected BSH Enterprise (M) Sdn Bhd to become one of their product distributors in September 2011.  More and more business coming in and 2012 was a year that witnessed a lot of transformation.  After being silence since the contract with Yeo’s ended, Bee Jaya Trading Sdn Bhd has decided to continue in the field with a new business alignment.   

Again under the same roof and the same Management, BSH Enterprise (M) Sdn Bhd and Bee Jaya Trading Sdn Bhd propel to grow the business.  Bee Jaya Trading Sdn Bhd started a joint-venture with Seri Trading in 2012 which carries products from Thailand.  A number of Thai’s famous brands are distributed by Bee Jaya Trading Sdn Bhd for a broader coverage area.  The brands are Tiparos Fish Sauce, Squid Brand Fish Sauce and Chaokoh Coconut Milk.  Bee Jaya is then exclusively being appointed as the sole agent of these Thai’s brands in Malaysia. 

Despite the strong network in Klang Valley, the business under Bee Jaya Trading Sdn Bhd was then grew to other states such as Johor, Penang, Negeri Sembilan, Melaka, Terengganu and penetrating Sabah and Sarawak.  Further, Bee Jaya also distributing its own house-brand under the name of Tae-Pee.  Tae-Pee is a brand for variety of paste and sauce.  In 2012, Bee Jaya worked closely with Seri Trading to penetrate the market with its Tae-Pee Tom Yum Paste, Tae-Pee Vegetarian To Yum Paste, Tae-Pee Sweet Chilli Sauce, Tae-Pee Fried Chicken Batter Mix and Tae-Pee Tempura Flour. 

In 2013, the two Companies, BSH Enterprise (M) Sdn Bhd and Bee Jaya Trading Sdn Bhd have been significantly developed and revitalized under BSH Group.The affiliates who are still collaborating with BSH Enterprise (M) Sdn Bhd until the first quarter of 2014 are Unilever Food Solutions, Kimberly-Clerk, HOSEN, KARA Marketing, Pacific West, QL Foods Sdn Bhd, Lam Soon, Soon Hup, GBA, Scan Pap Singapore, Altrick Chemical and several more.

Whereas for Bee Jaya Trading Sdn Bhd, in addition to the products from Thailand brought in through the joint-venture with Seri Trading and the house-brand Tae-Pee, a new business relation has been knotted with F&N Dairies under HORECA distributorship agreement effective from 1 March 2014.  

Pacing to the mid-2014, BSH Group aimed for improvements in various angles within the organization, as well as the service provided by the companies.  The improvements include the increasing number of workforce, strengthening the logistics department by having more trucks and lorries, enhancing the working ethics and preserving environment and so on and so forth.