Its Just The Beginning
A new opportunity came in 2004 and the founder of BSH
Group commenced a new company under the name of Bee Jaya Trading Sdn Bhd,
purposely to start a new business venture with Yeo Hiap Seng Trading Sdn Bhd or
Yeo’s as the brand name. This Bee Jaya
Trading Sdn Bhd operated under the same roof and the same Management with Bee
Seng Huat Enterprise (M) Sdn Bhd but parted as different business entity. The business with Yeo’s run from June 2003
until May 2005.
After the agreement between Yeo’s and Bee Jaya Trading ended, the Management had decided to concentrate on the business under Bee Seng Huat Enterprise Sdn Bhd. A new good fortune approached in the same year. In July 2005, the company has been appointed as the Redistribution Stockist of Unilever (M) Sdn Bhd for food service division. The target market segment was then expanded to restaurant, café, chain restaurant outlets and hotel. It was the beginning year of a new milestone for Bee Seng Huat Enterprise Sdn Bhd and the area of distribution also magnify to Shah Alam, Kajang, Bangi, Seri Kembangan, Putrajaya, Cyberjaya, Semenyih, Bukit Jalil and more.
After the agreement between Yeo’s and Bee Jaya Trading ended, the Management had decided to concentrate on the business under Bee Seng Huat Enterprise Sdn Bhd. A new good fortune approached in the same year. In July 2005, the company has been appointed as the Redistribution Stockist of Unilever (M) Sdn Bhd for food service division. The target market segment was then expanded to restaurant, café, chain restaurant outlets and hotel. It was the beginning year of a new milestone for Bee Seng Huat Enterprise Sdn Bhd and the area of distribution also magnify to Shah Alam, Kajang, Bangi, Seri Kembangan, Putrajaya, Cyberjaya, Semenyih, Bukit Jalil and more.
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